Course Curriculum

  • 1

    Scale Module 1: Set Your Baseline

    • 1. Welcome and Introduction

    • 2. Nailing down your persona and what makes them tick

    • 3. Persona Worksheet and Problem/Solution Grid

    • 4. USP Training & Worksheet
  • 2

    Scale School Module 2: Rock Your Store

    • 1. Section Overview - Making Your Shopify or WooCommerce Store Irresistible

    • 2. CRO Basics

    • 3. Live Walkthrough of a high-converting store

    • 4. Upsell Strategies and Apps + Worksheet
  • 3

    Scale School 3: Advertising Creative

    • 1. Section Overview - Making Video & Image Ads That SELL

    • 2. HERO System for Viral Video

    • 3. How to Write a Simple Text on Screen Script + Worksheet

    • 4. Making a Simple Text on Screen Video

    • 5. Image Ad Basics + Plug-and-Play Templates
  • 4

    Scale School Module 4: Facebook & Instagram Ads

    • 1. Section Overview - Creating a FB & Instagram Ad Funnel that Goes Nuts

    • 2. Funnel Structure & Facebook Ads 101

    • 3. Account and Audience Set Up + Worksheet

    • 4. Account and Audience Setup in Ads Manager

    • 5. Analytics - What to Look for & How to Optimize + Cheat Sheet

    • 6. Copywriting
  • 5

    Scale School Module 5: Email Marketing and Other Traffic Sources

    • Email Marketing with Klaviyo and Other Tools